How The Email Copywriter Helped Carnivore Snax Crowdfund $200,097 In Just 30 Days
Carnivore Snax is an ecommerce brand based out of Phoenix, AZ that sells on-the-go snacks for meat eaters… which many refer to as “steak chips” or “meat pastries”.
This is the story of how they were able to blast through their Kickstarter funding using the power of good great copy.
We set a $15,000 goal and passed $200,000 on the entire Kickstarter run…
We set a $15,000 goal and passed $200,000 on the entire Kickstarter run…
Chris writes how he feels you, the business owner, want to engage with your audience. I get so many emails about our product page from people saying they were laughing their asses off.
Time and energy was definitely spent on making sure he got the tone right… because that’s what I prioritized.
Mark Ritz
Co-Founder of Carnivore Snax
The TL;DR
Challenges
Needing to hit at least $15K in Kickstarter funding
Writing a long-form Kickstarter page that converts
Finding a copywriter who “gets” the brand’s voice
Solutions
Incredibly thorough research phase
Brand new long-form Kickstarter page
Copy that nails the brand’s voice perfectly
Results
$200,097 in Kickstarter funding
$10,000/month from cross-sell email automation
$150,000+ MRR (and hitting $250,000+ very soon)
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