Articles

Here’s a collection of written articles going over some simple email strategies for doubling your sales revenue, earning happier customers and turning your email list into a profitable gold mine.
Email of the Week
Email Marketing
Copywriting
Biz Building
Freelancing
Email Copywriter

6 Copywriting Prompts for ChatGPT to Supercharge Productivity

We've compiled a list of 6 powerful ChatGPT copywriting prompts to help you generate ideas and boost productivity.
Ecommerce Email Marketing

Ultimate Ecommerce Email Marketing Guide

If you’re looking to know everything there is to ecommerce email marketing related, look no further.
Email of the Week

[Email of the Week #55]: Zappos

“Go out there and write me THE BEST customer service response email in the world of e-commerce marketing.” And well...
Email of the Week

[Email of the Week #54]: Surfshark

Watch how Surfshark used this as an opportunity to delight their customers with some fun, lighthearted copy.
Email of the Week

[Email of the Week #53]: Brain.fm

A Welcome Email is one of the most important emails you will ever send.
Email of the Week

[Email of the Week #52]: Joel Klettke

Joel doesn’t sell many products (aside a few video trainings). But he does write pretty damn good emails...
Email of the Week

[Email of the Week #51]: Legacy of Hope Coffee

Matt wrote a three-email sequence to sell coffee and raise money for Legacy of Hope. These emails really do have it all.
Email of the Week

[Email of the Week #50]: Mister Jones Health

The other day, I got a "prelaunch" email for Mister Jones Health's upcoming campaign... and I thought it was exceptional.
Email of the Week

[Email of the Week #49]: Alaska Salt Co.

This email is one of the best, if not THE best welcome emails I've ever read in my life. It's got everything.
Email of the Week

[Email of the Week #48]: Mixtiles

When Emmy Kissinger forwarded me this email from Mixtiles, I fell in love this this "First-time buyer" email.
Email of the Week

[Email of the Week #47]: Fellow

My good friend Abbey Woodcock sent me this email to break down from a company called Fellow who have some really cool, really sexy coffee serving and preparation products.
Email of the Week

[Email of the Week #46]: Mailman

My inbox is a dumpster fire. That's when I first learned about Mailman.
Email of the Week

[Email of the Week #45]: Tiger Fitness

This is the first time we've had the pleasure of taking a look at a "second-time buyer" email automation. This one is from Marc Lobliner, their CMO.
Email of the Week

[Email of the Week #44]: Blockhead Skateboards

You probably haven't heard of a lot of the brands I feature. Some of them are intentionally small. They're built to serve THEIR people. THOSE are the brands I love the most.
Email of the Week

[Email of the Week #43]: Seth Godin

Seth is a true artist. That's why he's one of my personal heroes. At some point, I knew it'd come time to break down one of his emails here as an Email of the Week.
Email of the Week

[Email of the Week #42]: Haus

I've wanted to try Haus for a very long time. And now that I finally got the chance...
Email of the Week

[Email of the Week #41]: Mr. Davis

I had never heard of Mr. Davis before. Apparently, they sell The World's Best Undershirt. I checked them out - when I saw the email... I was blown away.
Email of the Week

[Email of the Week #40]: Slice

A few weeks ago, when I was looking for a local pizza place's website, I was a little annoyed when the URL kept redirecting me to this "Slice" app that I'd never heard of.
Email of the Week

[Email of the Week #39]: Level Up Mushrooms

I had never heard of Level Up Mushrooms until Michael Campos, an Email Copy Academy student, forwarded me their COVID-19 email. And boy, am I glad he did...
Email of the Week

[Email of the Week #38]: Beckett Simonon

If you look around the world of eCommerce email marketing, most brands rely on 'image-heavy' emails. The email we're going to look at today from Beckett Simonon is almost entirely plain text, with NO picture of the product they're selling.
Email of the Week

[Email of the Week #37]: Drizly

Have you ever royally screwed up an email broadcast? Drizly turned 99 words into a viral sensation that exposed the world to their brand and built an instant bond with millions of new customers...
Email of the Week

[Email of the Week #36]: Baked By Melissa

A couple of weeks ago, my wife and I wanted to send a gift to a friend of ours for her birthday. We landed on sending some cupcakes via Baked By Melissa (totally her idea, btw).
Email of the Week

[Email of the Week #35]: Vidyard

Broke: Zoom; Woke: Loom; Bespoke: Vidyard
Email of the Week

[Email of the Week #34]: Carnivore Snax

A little over a week ago, one of my clients launched their brand on Kickstarter.‍ They're called Carnivore Snax.‍ And they're taking off like a rocket.
Email of the Week

[Email of the Week #33]: Gold Medal Wine Club

I love breaking down emails from e-commerce companies who make it a point to put their time, energy, and bandwidth toward writing emails with great copy. One brand that does that very well is Gold Medal Wine Club.
Email of the Week

[Email of the Week #32]: Well Built Style

Manny from Well Built Style knows how to do email and sell clothing... the RIGHT way.
Email of the Week

[Email of the Week #31]: Privy

We're going to look at Privy. Now, although they're not a physical product business they do so many things well with their email marketing.
Email of the Week

[Email of the Week #30]: Shinesty

This Shinesty email might be the best COVID-19 email you see all quarantine.
Email of the Week

[Email of the Week #29]: Donors Choose VS. Capital One

Sending out an email to a customer on or around their birthday is generally a good idea. However... It's not the easiest thing to pull off.
Email of the Week

[Email of the Week #28]: NoCry Tools & Gear

‍There are no boring products. There are only boring writers. We're gonna look at an email... about...Kneepads
Email of the Week

[Email of the Week #27]: U Suck At Golf

This perfectly described how I felt when I read this email from U Suck At Golf that Justin Blackman sent me a couple weeks ago.
Email of the Week

[Email of the Week #26]: Package Free Shop

Let's talk about dildos. And, some other interesting products.
Email of the Week

[Email of the Week #25]: Ryan Lee

Ryan Lee's Rewind was one of the companies I always thought embodied the daily email philosophy and style of email marketing...
Email of the Week

[Email of the Week #24]: Laura Belgray

For this week's Email of the Week, we're going to be looking at an email from one of my copywriting heroines, Laura Belgray. But wait... she doesn't sell physical products!
Email of the Week

[Email of the Week #23]: The Black Swan Group

I got an awesome email forwarded to me by an up-and-coming copywriter named Bailey Rogg. The email was from The Black Swan Group, but by my third and fourth read through it, I found a few huge missed opportunities.
Email of the Week

[Email of the Week #22]: Underground Cellar

Nowadays, about 95% of the emails you get are actually just ads. Here's the thing tho... This is actually good news.
Email of the Week

[Email of the Week #21]: The BroBasket

I received an email from my buddy Justin Blackman a while back, from a company called BroBasket... who did a great job with their "welcome" email after one of these promotions. They did all but ONE thing perfectly in this email.
Email of the Week

[Email of the Week #20]: Outlier

When I saw an email from Outlier.org come into my inbox... I was thrilled to see them embracing the fundamentals of great salesmanship with their very own testimonial email.
Email of the Week

[Email of the Week #19]: Burlap & Barrel

Watch how Burlap & Barrel take you on an adventure with this email. They whisk you away from your boring, shitty life and sell you a little piece of excitement...
Email of the Week

[Email of the Week #18]: Supply VS. Lululemon

"Hot dang... this is actually one of the best 'ask for a review' emails I think I've ever seen."
Email of the Week

[Email of the Week #17]: Rev

Name a company with a product or service that's more boring than fucking transcribing audios into text files. Yet... they made this email (and landing page) funny as hell!
Email of the Week

[Email of the Week #16]: UpCircle Beauty

I'm at a loss for words. I think this email is the best Black Friday email I've ever seen.
Email of the Week

[Email of the Week #15]: William Painter

One of the big decisions you have to make as an email marketer is deciding WHO your email will come from.
Email of the Week

[Email of the Week #14]: Bright Cellars (Part 2)

Last week, we saw a small slice of Bright Cellars' six-month cart abandonment follow up sequence. But... What happens if you DON'T buy after those six months?
Email of the Week

[Email of the Week #13]: Bright Cellars (Part 1)

Two MIT grads created a quiz that matches you with your favorite wines.
Email of the Week

[Email of the Week #12]: Vivino

I found an email list that perfectly demonstrates the power of the "Insider Model" concept I created.
Email of the Week

[Email of the Week #11]: Morning Brew

Let me show you an email example that tips so far into the "valuable" category... that the email itself IS the product.
Email of the Week

[Email of the Week #10]: Truvani

When it comes to e-commerce email marketing, there are only a handful of companies that do it well. One of those companies is Truvani. Here's why:
Email of the Week

[Email of the Week #9]: Ride | Austin

This week's email does an incredible job of handling objections, positioning, and establishing Ride | Austin in a category of it's own.
Email of the Week

[Email of the Week #8]: Whisky Loot

If you love whisky too... you are going to love this article.
Email of the Week

[Email of the Week #7]: Dry Farm Wines

This email has it all: long copy, a great story, dimensionalization... you might even be a bit buzzed by the end of it.
Email of the Week

[Email of the Week #6]: Anson Belt & Buckle

You don't really have to PUSH your marketing message on people when you can organically identify a need and solve that problem with an elegant solution.
Email of the Week

[Email of the Week #5]: Wikipedia

What happens when you're asking for money (selling), but you're not actually "giving" people anything they didn't already have?
Email of the Week

[Email of the Week #4]: Filippo Loreti

Most people think you need to just put a bunch of pictures and discounts into an email and make it look real pretty to sell a physical product. Thing is...
Email of the Week

[Email of the Week #3]: Dollar Shave Club

Dollar Shave Club does an incredible job of having fun with their marketing... and making their customers the hero of their own little daily adventures.
Email of the Week

[Email of the Week #2]: Derek Siver

An email that SHOULD have been boring... that actually was remarkable!
Email of the Week

[Email of the Week #1]: ConvertKit

I am no stranger to writing these intricate, behavior-based email funnels for webinars. But the first "confirmation" email I got from ConvertKit was so incredible, I just had to share it.
Email Copywriter

My Main Takeaway from the Get More Clients Workshop (with Chris Orzechowski & Abbey Woodcock)

By the end of the day, the attendees had workbooks brimming with ideas for their businesses. But there was something else I was really pumped about...
Email Copywriter

So... email marketing is dead, or something?

But this time it's for REAL. I swear it. I know it never really died after all those other warnings, but this time it's TOTALLY different.
Email Copywriting

Should You Cater Your Copy To Your Ideal Avatar?

Last week I tried something I don't usually do.
Email Copywriter

My Review of Copy Chief Live

I've been meaning to write this for a while now.
Ecommerce Email Marketing

How we got a 22% bump in e-commerce sales with email marketing automation

Adding some automations into your business might not be a bad idea.
Email Copywriting

Audience first. Product second.

I've spent the past 3 years building an audience. It takes a LONG time. Here's what I found...
Email Copywriter

The Pipeline Mentality

A few years ago I read a book that really changed the way I thought about everything I was doing in my copywriting business.
Email Copywriting

Are Tripwire Offers Necessary?

I got a question the other day from one of my Email Copy Academy students: "‍I was wondering if you're a believer in tripwire / entry point offers?"
Online Business Owner

How I Got My First 1,000 Email Subscribers (Hint: It Was A Grind)

I had the motivation. You probably have similar motivations for growing your list, too. The only thing was...
Email Copywriting

Is Long-Form Copy A Crutch?

Or is there an easier way to sell your stuff?
Email Copywriting

Dear Angry Email Subscriber: Who Hurt You?

Something kind of funny happens when you start building an email list.
Online Business Owner

How To Know When You're Entitled To A Discount On My Courses

‍Allow me to take a moment and answer this question here...
Email Marketing Specialist

Why Quizzes Work So Well For Growing Your Email List

There's another reason why these things work so well...
Ecommerce Email Marketing

How To Never Run Out Of Email Marketing Ideas

The real problem with email broadcasts....
Online Business Owner

How to Win ConvertKit's 30 Day Landing Page Challenge ($5,000 Prize)

I'm going to walk you through the exact steps you need to make this happen. And I'm going to share with you a few strategies that can grow your list super fast... so you'll blow everyone else in the contest out of the water.
Online Business Owner

Hey People Who Say "Social Media Is Replacing Email"... Where Is Your God Now?

Before I headed out the door, I checked Instagram to see if anything major had happened in the previous hour before I last checked it. Except when I tried refreshing the app, it was saying it couldn't connect.
Email Copywriter

How To Sell Your Stuff (For WAY More Than It's Worth)

Now, if you've ever tried to sell something (like a car) yourself... you know that most people will try to haggle you down.
Email Copywriter

How I Made $5,000+ In 21 Days Writing Copy For Myself (Before I Had Any Clients, Experience or Samples)

I needed $4,000. And I needed it in about two weeks. So... I had to THINK of a way to come up with this money. And that's when it dawned on me.
Email Copywriter

A Step-by-Step Plan To Get Copywriting Clients In 30 Days Or Less (10,000% Money Back, Cross-My-Heart-And-Hope-To-Die Guarantee)

But the client game don't work like that. It took me over a year to get my first paying client.‍ Wanna know why?
Email Copywriter

How many email subscribers do you need before you can start selling?

Relax... You probably already have enough email subs to start selling.
Email Copywriter

A Step-By-Step Guide For Getting Your First 600 Email Subscribers (Without Paying For Traffic)

Here's the super simple way to grow your list...
Email Copywriter

People Probably Don't Wanna Buy Your Stuff Right Now But They Might Want To In The Future So Here's How You Sell To Those People

When I went to "re-launch" the new and improved version of my course to my lists... I was not feeling very confident. Hasn't everyone who wanted my "thing" already bought?
Email Marketing Specialist

How To Make Running Your Business So Easy... Things Get Boring

I was in the middle of big-time copy projects that were causing me to redline nearly every single day for weeks on end.‍ But then something happened that made me realize how stupid I was being.
Ecommerce Email Marketing

Eisenhower forgot to warn us about the Christmas Industrial Complex

A movement - in the author's opinion - that is potentially far more destructive to culture, democracy, business and freedom.
Email Marketing

The Hottest, Newest, Sexiest Marketing Tactic Everyone Should Try: Actually Giving A Shit

I've discovered this new online marketing tactic that is going to BLOW YOUR FREAKING MIND!
Email Marketing Specialist

Product Launches: What We're Selling Is A Transformation

I am this now. But I want to be _____.
Email Copywriter

How To Make Your Product Stand Out (Even if Everyone Else Is Selling The Same Exact Thing)

How are YOU supposed to compete against the juggernauts in your market? Well...
Ecommerce Email Marketing

How To Create A Multi-Million Dollar Sales Message

What is that? What does this term mean?
Ecommerce Email Marketing

On Building An Empire

as I'm going from "me" wearing all hats, to building something bigger than myself... I'm holding a few principles/rules/maxims very close...
Email Copywriter

Round II: Recap Of My "Closed Door" Discussion With The A-List Copywriter

It was 10:00am Wednesday morning and I was sitting in front of my computer, waiting for a Zoom call to load so the A-Lister and myself could discuss our differences and see what we could make of this whole debacle.
Email Copywriter

An Open Letter To An A-List Copywriter (From The Guy You Lambasted In Your Last Email)

Dear A-lister... Yesterday, a friend forwarded me the latest issue of your newsletter. I was thrilled to see you featured my article in it.
Email Copywriter

The Only 5 Ways To Get Freelance Copywriting Clients

Five areas you need to concentrate on to grow your freelance copywriting business.
Email Copywriter

Why Some Copywriters Get Paid More (Or: The Art And Science Of Pricing)

When you enter the world of freelancerpreneurship, you start to realize that pricing is both an art and a science.
Email Copywriter

How To Get People To Refer Copywriting Clients To You

The thing that most people don't realize is that...
Email Copywriter

The New Model For Freelance Copywriting Success In 2018 (And Beyond)

I don't think many copywriters see the trend that's been taking place in the freelance market for the past few years now. But I do know that it's not slowing down.
Email Copywriter

How To Become A Super-Productive Writer

I never really thought of myself as someone who is ‘productive’ or anything like that. But I’ve realized that there are a few reasons why I’m about to get so much done in such little time.
Email Copywriting

The one piece of copy that can change your life forever

I was reading The Gary Halbert letter late one night when I came across an idea that stuck with me to this day. And it’s driven almost every decision I’ve made in my personal life and my business thus far.
Email Copywriting

The fastest way to get good at email

I’d start off by saying this: Email is pretty simple
Email Copywriter

My first (successful) product launch

I hadn’t really ventured out into a market I knew absolutely nothing about.
Ecommerce Email Marketing

How to structure an email launch sequence

There really aren’t too many good courses out there that explain this process.

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