“Go out there and write me THE BEST customer service response email in the world of e-commerce marketing.” And well...

Watch how Surfshark used this as an opportunity to delight their customers with some fun, lighthearted copy.

A Welcome Email is one of the most important emails you will ever send.

Joel doesn’t sell many products (aside a few video trainings). But he does write pretty damn good emails...

Matt wrote a three-email sequence to sell coffee and raise money for Legacy of Hope. These emails really do have it all.

The other day, I got a "prelaunch" email for Mister Jones Health's upcoming campaign... and I thought it was exceptional.

This email is one of the best, if not THE best welcome emails I've ever read in my life. It's got everything.

When Emmy Kissinger forwarded me this email from Mixtiles, I fell in love this this "First-time buyer" email.

My good friend Abbey Woodcock sent me this email to break down from a company called Fellow who have some really cool, really sexy coffee serving and preparation products.

My inbox is a dumpster fire. That's when I first learned about Mailman.

This is the first time we've had the pleasure of taking a look at a "second-time buyer" email automation. This one is from Marc Lobliner, their CMO.

You probably haven't heard of a lot of the brands I feature. Some of them are intentionally small. They're built to serve THEIR people. THOSE are the brands I love the most.

Seth is a true artist. That's why he's one of my personal heroes. At some point, I knew it'd come time to break down one of his emails here as an Email of the Week.

I've wanted to try Haus for a very long time. And now that I finally got the chance...

I had never heard of Mr. Davis before. Apparently, they sell The World's Best Undershirt. I checked them out - when I saw the email... I was blown away.

A few weeks ago, when I was looking for a local pizza place's website, I was a little annoyed when the URL kept redirecting me to this "Slice" app that I'd never heard of.

I had never heard of Level Up Mushrooms until Michael Campos, an Email Copy Academy student, forwarded me their COVID-19 email. And boy, am I glad he did...

If you look around the world of eCommerce email marketing, most brands rely on 'image-heavy' emails. The email we're going to look at today from Beckett Simonon is almost entirely plain text, with NO picture of the product they're selling.

Have you ever royally screwed up an email broadcast? Drizly turned 99 words into a viral sensation that exposed the world to their brand and built an instant bond with millions of new customers...

A couple of weeks ago, my wife and I wanted to send a gift to a friend of ours for her birthday. We landed on sending some cupcakes via Baked By Melissa (totally her idea, btw).

Broke: Zoom; Woke: Loom; Bespoke: Vidyard

A little over a week ago, one of my clients launched their brand on Kickstarter.‍ They're called Carnivore Snax.‍ And they're taking off like a rocket.

I love breaking down emails from e-commerce companies who make it a point to put their time, energy, and bandwidth toward writing emails with great copy. One brand that does that very well is Gold Medal Wine Club.

Manny from Well Built Style knows how to do email and sell clothing... the RIGHT way.

We're going to look at Privy. Now, although they're not a physical product business they do so many things well with their email marketing.

This Shinesty email might be the best COVID-19 email you see all quarantine.

Sending out an email to a customer on or around their birthday is generally a good idea. However... It's not the easiest thing to pull off.

‍There are no boring products. There are only boring writers. We're gonna look at an email... about...Kneepads

This perfectly described how I felt when I read this email from U Suck At Golf that Justin Blackman sent me a couple weeks ago.

Let's talk about dildos. And, some other interesting products.

Ryan Lee's Rewind was one of the companies I always thought embodied the daily email philosophy and style of email marketing...

For this week's Email of the Week, we're going to be looking at an email from one of my copywriting heroines, Laura Belgray. But wait... she doesn't sell physical products!

I got an awesome email forwarded to me by an up-and-coming copywriter named Bailey Rogg. The email was from The Black Swan Group, but by my third and fourth read through it, I found a few huge missed opportunities.

Nowadays, about 95% of the emails you get are actually just ads. Here's the thing tho... This is actually good news.

I received an email from my buddy Justin Blackman a while back, from a company called BroBasket... who did a great job with their "welcome" email after one of these promotions. They did all but ONE thing perfectly in this email.

When I saw an email from Outlier.org come into my inbox... I was thrilled to see them embracing the fundamentals of great salesmanship with their very own testimonial email.

Watch how Burlap & Barrel take you on an adventure with this email. They whisk you away from your boring, shitty life and sell you a little piece of excitement...

"Hot dang... this is actually one of the best 'ask for a review' emails I think I've ever seen."

Name a company with a product or service that's more boring than fucking transcribing audios into text files. Yet... they made this email (and landing page) funny as hell!

I'm at a loss for words. I think this email is the best Black Friday email I've ever seen.

One of the big decisions you have to make as an email marketer is deciding WHO your email will come from.

Last week, we saw a small slice of Bright Cellars' six-month cart abandonment follow up sequence. But... What happens if you DON'T buy after those six months?

Two MIT grads created a quiz that matches you with your favorite wines.

I found an email list that perfectly demonstrates the power of the "Insider Model" concept I created.

Let me show you an email example that tips so far into the "valuable" category... that the email itself IS the product.

When it comes to e-commerce email marketing, there are only a handful of companies that do it well. One of those companies is Truvani. Here's why:

This week's email does an incredible job of handling objections, positioning, and establishing Ride | Austin in a category of it's own.

If you love whisky too... you are going to love this article.

This email has it all: long copy, a great story, dimensionalization... you might even be a bit buzzed by the end of it.

You don't really have to PUSH your marketing message on people when you can organically identify a need and solve that problem with an elegant solution.

What happens when you're asking for money (selling), but you're not actually "giving" people anything they didn't already have?

Most people think you need to just put a bunch of pictures and discounts into an email and make it look real pretty to sell a physical product. Thing is...

Dollar Shave Club does an incredible job of having fun with their marketing... and making their customers the hero of their own little daily adventures.

An email that SHOULD have been boring... that actually was remarkable!

I am no stranger to writing these intricate, behavior-based email funnels for webinars. But the first "confirmation" email I got from ConvertKit was so incredible, I just had to share it.